shobby.co.uk

Pure offers the very finest cashmere at a sensible price, providing truly accessible luxury.

Pure are experts in cashmere. The collections are designed in London whilst the cashmere is sourced in Mongolia, the real home of cashmere. Working directly with the Mongolians Pure cuts out middlemen and controls all aspects of quality, literally from goat to garment. In selling directly via their website and mail order catalogue, Pure are further able to pass savings straight on to their customers.

The collection focuses on classic wardrobe staples and fashion must-haves, combined with luxury accessories. Pure offers the widest available choice of style, colour and size in cashmere for women, men and children.